What is SearchEngine Marketing?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:-

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)
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    Active clients

    389 +

    Projects Done

    570 +

    Success Rate

    98 %

    YEARS OF EXPERIENCE

    5 +

    Our Best Services

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    Penalty Recovery

    Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles.

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    Infographics Contents

    Our team of creatives, designers & developers work alongside our SEO & content teams to ideate.

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    Onsite SEO

    We analyse your website’s structure, internal architecture & other key elements that are weighted.

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    Technical SEO Audit

    We are well known within the industry for our technical capabilities due to our industry leading software.

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    Reporting & Analysis

    We love data and provide monthly reporting on visibility, analytics, conversions & revenue.

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    Media Promotion

    While the search engines are still in their infancy in understanding & using social signals algorithmically.

    Performance

    From dedicated SEO strategists to creative web designers, we have the people who can plan and execute the right plan for your company.

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    80%

    SEO CONSULTANCY

    75%

    MARKET RESEARCH

    60%

    SEO AUDIT

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